Why would a tourism business *not* be on Facebook or Twitter?
I think that the question has moved on, for most people, from "Why should a tourism business be on Facebook or twitter?". The benefits are obvious now, I think. But I also think there are some arguments to justify not having a Facebook page or twitter feed, in some cases. Without identifying these "reasons not to", it is hard to assess whether or not the benefits outweigh the negatives. What are they? How do I decide ...more »
I think that the question has moved on, for most people, from "Why should a tourism business be on Facebook or twitter?". The benefits are obvious now, I think. But I also think there are some arguments to justify not having a Facebook page or twitter feed, in some cases. Without identifying these "reasons not to", it is hard to assess whether or not the benefits outweigh the negatives.
What are they?
How do I decide whether the arguments apply to my (fictional) business?
What can operators in other sectors learn from the specific consideration this matter in respect of tourism businesses?
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