There's lots to discuss around social media, and already some interesting topic suggestions. I'm keen to explore how an organisation can use social media to tell its story, and equally to empower its service users to tell their own stories - moving from simply broadcasting to actually having a conversation.
Some years ago - from 2004 till 2008 - I was the project manager in an Interreg North Sea Region project evoice, about e-participation and e-democracy. Evoice developed a series of pilot projects exploring the multi media dialogue approach, aiming to increase citizens' participation in local government and access to the administrative system. See also: www.evoice-eu.net. The project partners used different target group ...more »
Some years ago - from 2004 till 2008 - I was the project manager in an Interreg North Sea Region project evoice, about e-participation and e-democracy.
Evoice developed a series of pilot projects exploring the multi media dialogue approach, aiming to increase citizens' participation in local government and access to the administrative system. See also: www.evoice-eu.net. The project partners used different target group oriented multi media approaches combining the strengths of the 'old' media with 'new' media (internet, e-mail, electronic chatrooms and forums, sms and mms). This was - of course - before social media were introduced and became popular.
In my view a new transnational project on e-democracy should be developed within the future EU/Interreg programme period 2014 - 2020 to explore and implement the use and applicability of social media in e-participation and e-democracy during the whole period of office and not only during elections.
Building on the results and experiences of evoice, the future project Spirit of Democracy 2012 could be of great value for e-participation in local government.
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The Orkney Storytelling Festival - a case study. The Orkney Storytelling Festival is an annual event organised by the Orcadian Story Trust. They use their own website, Twitter and Facebook to communicate with followers and advertise events, and were recently used as a case study in the use of social media by a small arts organisation. How can social media effectively build up audiences? What works? What doesn't? An exchange ...more »
The Orkney Storytelling Festival - a case study.
The Orkney Storytelling Festival is an annual event organised by the Orcadian Story Trust. They use their own website, Twitter and Facebook to communicate with followers and advertise events, and were recently used as a case study in the use of social media by a small arts organisation. How can social media effectively build up audiences? What works? What doesn't? An exchange of ideas please....
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I think that the question has moved on, for most people, from "Why should a tourism business be on Facebook or twitter?". The benefits are obvious now, I think. But I also think there are some arguments to justify not having a Facebook page or twitter feed, in some cases. Without identifying these "reasons not to", it is hard to assess whether or not the benefits outweigh the negatives. What are they? How do I decide ...more »
I think that the question has moved on, for most people, from "Why should a tourism business be on Facebook or twitter?". The benefits are obvious now, I think. But I also think there are some arguments to justify not having a Facebook page or twitter feed, in some cases. Without identifying these "reasons not to", it is hard to assess whether or not the benefits outweigh the negatives.
What are they?
How do I decide whether the arguments apply to my (fictional) business?
What can operators in other sectors learn from the specific consideration this matter in respect of tourism businesses?
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The first contract to provide the Glow intranet to all schools in Scotland is coming to an end in September, and the procurement to replace it with something is now underway: http://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR112559 What lessons are there for other sectors from this pioneering attempt to use what is essentially a precursor to social media? What is the future for Glow? Should ...more »
The first contract to provide the Glow intranet to all schools in Scotland is coming to an end in September, and the procurement to replace it with something is now underway: http://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR112559
What lessons are there for other sectors from this pioneering attempt to use what is essentially a precursor to social media? What is the future for Glow? Should schools just use Google apps and/or Facebook now?
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Social Web